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Case Study: Yext

Olly partnered with Mind Share Partners on a workplace mental health strategy to better support employee mental health and wellbeing.

Summary


About Yext

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement.


Industry: Technology

Location: Global, Headquarters in New York City

Time frame: February through March 2024

Size: 1,200+ employees


In recent years, mental health has become an increasingly important focus in the workplace. Yext has long recognized the value of supporting employee well-being and consistently provided mental health resources. However, the company wanted to strengthen its commitment to employee mental health, so they partnered with Mind Share Partners to enhance and expand its support initiatives.


Mind Share Partners provided Yext with:

  • Three tailored two-part sessions with customized content for different employee groups

  • Storytelling coaching for the Chief Technology Officer


Results

  • 96% of Yext managers gained a better understanding of their role in supporting mental health at work

  • 93% of Yext managers felt more confident in fostering a safe and supportive culture for mental health for their team

  • 88% of Yext managers said they are more likely to check in with their team about mental well-being


 

The Need


Yext had existing training programs for managers focused on feedback and coaching, but there was an opportunity to expand these efforts to include mental health. Yext understood that fostering a culture where mental health is not stigmatized starts with managers creating a psychologically safe environment for their teams. With that in mind, Yext moved forward with mental health-specific training to increase manager’s comfort and confidence in this area.


The Solution


The goal was to equip managers with the skills and confidence to proactively address mental health concerns before they impacted team wellbeing.


Since mental health was a new focus for Yext’s manager training, the HR team relied on Mind Share’s expertise to guide the sessions, which included:

  • Tailor-made scenarios that aligned with Yext’s culture

  • Guidance to managers on how to partner with Yext’s HR team

  • Modeling appropriate conversations on mental health


The training sessions communicated to managers that they are not alone in supporting wellbeing on their team. To further support a safe environment for these discussions, Mind Share Partners also provided storytelling coaching to Yext’s Chief Technology Officer, whose participation helped signal company-wide support for open dialogue on mental health.


The Impact


Mind Share’s engagement with Yext inspired the team to keep the conversation going and take action, ensuring that employee well-being remains a priority. The training and feedback from surveys validated what Yext’s HR team anticipated—that there is a real need for managers to have the skills to proactively support mental health in the workplace.


“Mind Share Partners’ expertise and guidance every step of the way made our experience working together great,” said Yext’s Senior Director of Learning and Development. “Their ability to adapt and customize content based on Yext’s culture was a major benefit. An off-the-shelf training wouldn’t have worked for us. The feedback from manager’s has been positive, and many saying they feel more comfortable talking about mental health with their teams. We’d absolutely work with Mind Share Partners again.”

 

Employee mental health is at the heart of a successful business culture. When employees thrive, businesses do, too. Learn how to partner with us>


About Mind Share Partners


Mind Share Partners is a nonprofit that is changing the culture of workplace mental health so that both employees and organizations can thrive. We help employers create mentally healthy workplaces through consulting and training and are building a national movement to change the landscape around work.


Challenges like anxiety, burnout, and depression are not just an individual employee’s responsibility. They’re a collective responsibility. That’s why our time-tested approach hinges on changing company culture—and using an equity lens to do so.

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