Rebranding Men’s Mental Health: The Trojan Horse, A Bathroom Poster And Embracing The ‘Ands’

Bernie Wong | Senior Associate, Mind Share Partners


This article was originally published on Forbes. Go here to read more of Mind Share Partners' Forbes features.

Working aged men account for the largest number of suicide deaths in the U.S., and they’re the least likely to receive any kind of support. In Mind Share Partners’ Mental Health at Work 2019 Report, women were nearly 40% more likely to have gotten a diagnosis or treatment. 


Times are changing. In a recent interview with Men’s Health magazine, Patriot Act host Hasan Minhaj shared, “Now you have guys like Kevin Love talking about mental health. You watch LeBron meditating and focusing on his breathing on the sidelines. Charlamagne tha God speaking out. Politicians are talking about mental health. All these guys are guys who are functioning at a high level.” And organizations like Movember—a nonprofit raising awareness around men’s health issues such as prostate cancer, testicular cancer, and men's mental health—are leveraging a “Trojan Horse” approach where they tackle serious men’s health topics through humor, levity, and empowerment. 


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Mens mental health in the workplace
Movember

With growing awareness of the unique challenges that men—and other communities—face when it comes to mental health and stigma, a few leaders are approaching and “rebranding” men’s mental health in unique, creative and impactful ways. 


The Bathroom Poster—Destigmatizing Mental Health Through Humor And Design


Grit Digital Health created the viral campaign and online resource center for mental health and suicide prevention, ManTherapy.org. We spoke to Nathaan Demers, Psy.D, vice-president and director of clinical programs, who shed light on how humor and engaging design is able to reach often hard-to-reach populations like veterans and active military.