Cotter Cunningham | Founder and CEO, RetailMeNot, Inc.
Traditional benefits in today's workplace culture just aren't enough.
Before starting my own business venture, my work life had taken me to a variety of companies where the culture was driven by the same thing: the bottom line. In one particularly frustrating instance, I watched as a colleague used all of her personal time off to care for an ill family member, eventually running out of days to take care of herself -- physically and mentally, and ultimately leaving the company. I made a promise to myself that when I started my own company, that we’d strive to deliver the bottom line - but without putting employees in that situation.
Fast-forward a few jobs and a few years later to my current role at RetailMeNot. Here, employees are our most valuable asset, and supporting their health and well-being only helps the success of our company. This support is something we can provide partially through traditional benefits. But that’s not enough. A culture that allows employees to take care of themselves and their families is crucial.
We’ve tried a bunch of stuff to enable and nurture such a culture along the way, but here are a few examples that are working for our employees right now.
Offering Flexible Paid Time Off (PTO)
A flexible PTO program allows employees the freedom to establish a work-life balance that works for them — because nobody knows the particulars of their needs better than the individuals themselves. We all benefit from employees who come back to the office as better, recharged version of themselves.
Our open PTO plan also maps back to transparency, which is one of our key values; we provide this policy as a means to empower our employees to have open conversations with their managers about getting the work done that their job requires, and having time for the rest of what their life entails. Additionally, this policy empowers managers to manage personally, saying, “Hey, I trust your ability to get the job done in a satisfactory manner and take off the time that you need for yourself or your family.”
Creating Relaxing, Restorative Spaces
I dare you to walk into a tech company today where the office environment doesn’t have some cool theme or fancy new toy in the office to foster creativity for employees. These offices champion a fun and collaborative culture. But it’s equally important to have spaces that allow employees to disconnect and work in a quiet space. A couple of ideas that we have implemented are outdoor spaces (with good Wi-Fi!) for when they need to step away from their desk, a dark and quiet library space where employees can work uninterrupted as well as massage therapy vendors and even our very own massage chairs for when you need a five-minute break.