Our partnerships include corporate and in-kind sponsors who have the unique opportunity to position themselves as leaders in workplace mental health and organizational culture.
This is a strong competitive advantage as mental health becomes an integral part of the future of work and diversity, equity, and inclusion (DEI), rising to the top of workplace agendas and employee expectations. Our partnership activities are informed by our workplace mental health training and strategic advising services.
Select Current and Past Partners Include:
How to Become a Partner
Mind Share Partners is teaming up with organizations that understand that the future of workplace mental health demands culture change — with more vulnerability, compassion, and sustainable ways of working. Our ideal company partners are proven mental health leaders in their industry or aspire to be industry leaders in workplace mental health, culture, and DEI. We carefully vet each request to ensure it’s a good fit and a successful partnership.
We increasingly see our corporate sponsors partner with us on workplace training and advising to drive culture change within their organization, and clients become corporate sponsors to align their brands with the growing workplace mental health movement.
Featured Partnership Opportunities
“Leaders Go First” Video Campaign
CEOs and business leaders hold a key role in normalizing workplace mental health. Partner with us on a high-quality, influential video campaign featuring senior executives sharing their mental health stories to reduce stigma and normalize mental health at work. A leader ally playbook will be created by MInd Share Partners, and co-branded with sponsors, in conjunction with the video campaign. We are seeking corporate sponsors, as well as an in-kind partner with video and marketing capabilities.
Peer Listening Toolkit/Guide
Peer listening programs (launched by leading companies such as Google, Best Buy, VMWare, and Reuters) are a promising strategy that creates a low-barrier first connection for employees struggling with mental health challenges. Sponsor and align your brand with a downloadable peer listening toolkit that will be the go-to resource for best practices when launching these programs. Combine this with our mental health champion training (see case study).
Virtual Community for Mental Health Employee Resource Groups (ERGs)
Mind Share Partners manages a free, exclusive network of leaders from mental health, neurodiversity, disability, and similar ERGs/affinity groups from 330+ companies (and growing). Sponsor this community to help us expand the resources available to this rapidly growing group of internal changemakers.
Our Partnerships Fall Under Two Main Categories:
*If the partnership relationship you’re seeking isn’t listed, we would be happy to work with you to create a customized opportunity.
Online Resources, Campaigns, and Events
(For communications, media, and marketing leaders)
This category includes:
Toolkits, guides, and research on timely workplace mental health topics (e.g., peer support, legal considerations for mental health ERGS, how to talk to your employer)
Virtual events or webinars on workplace mental health for a specific industry, population, or topic
Awareness events and campaigns around a specific day (e.g., BIPOC Mental Health Month or LGBTQ+ Pride Month)
Social Impact Opportunities
(For CSR, DEI, and community relations leaders)
This category includes:
Sponsoring scholarships for nonprofits and community organizations to access our on-demand learning library, Mental Health Now
Sponsoring our training and strategic advising services for nonprofits and community organizations
Supporting our Pandemic Growth Fund and general movement building activities
Select Past Partnership Examples:
Corporate Sponsor (ServiceNow)
In-Kind Partner (Qualtrics)
Mind Share Partners launched our first report in 2019, and follow-on report in 2021. The reports explore the lived experience of mental health, stigma, and work culture in the U.S. Our combined report findings have received 260+ media features, including two Harvard Business Review articles (here and here) that we co-authored.
In-Kind Partner (iStock by Getty Images)
Mind Share Partners partnered with leading visual media company, Getty Images, to launch a set of visual guidelines and an accompanying curation of visuals to equip businesses and media feel to make thoughtful visual choices when depicting mental health in the workplace. The guidelines received a feature story in Advertising Week.
Corporate Sponsor (Unmind)
This toolkit was created by Mind Share Partners to equip organizations with templates, images, and messaging to communicate support for mental health throughout May's Mental Health Awareness Month and beyond. Our toolkits have been downloaded by 13,000+ leaders in HR, People Operations, Talent, DEI, and company culture.
Why Partner with Mind Share Partners?
We are a sought-after thought leader in this space with a proven track record of securing top-tier media coverage. We run a Forbes column and a Thrive Global channel. Our Founder & CEO, Kelly Greenwood, is also a regular contributor to Harvard Business Review.
Position your organization as a leader in mental health and align your culture with the demands and expectations of today’s workforce. Our 2021 Mental Health at Work Report found that 91% of workers believe a company’s culture should support mental health and that the most desired mental health ‘resource’ was an open culture about mental health at work.
We are one of the few national nonprofits exclusively focused on workplace mental health with social impact including supporting under-resourced internal changemakers, creating opportunities for nonprofits, and increasing accessibility for underserved communities.